From 2001 to 2006, the Aid to Artisans Southern Africa Office worked on a regional USAID Matching Grant: The Pan African Artisan Enterprise Development (PAED) program, which covered South Africa (Western Cape, Gauteng and KZN), Mozmabique and Tanzania.
In South Africa, the PAED program benefited from the partnership forged between ATA and the BAT Shop in Durban, affiliated with the Bartel Arts Trust (BAT). Through day-to-day business and PAED training workshops, ATA helped the BAT shop build the organizational and operational capacity needed to eventually take on the provision of training and product development services. Other program partners included The Cape Craft & Design Institute (CCDI), Wola Nani, and Phumani Paper.
The PAED program activities in South Africa included product development workshops, substantial expansion of existing product lines by international design consultants, product exhibition at the New York International Gift Fair and at SARCA, where ATA doubled its booth space size since the first year it exhibited in 2002.
Two initiatives were developed under PAED, the Africa Market Readiness Program (AMRP) (now called the Access Markets for Profit program (AMP) and the Market Link Program, based in South Africa and directed towards craft entrepreneurs across the continent.
The Market Link program promotes artisans' products through targeted marketing missions and trade show participation at SARCDA and beyond. Both of these programs bring together artisans on the continent to share ideas and absorb valuable market and export related information that strengthens their capacities and increases their market opportunities.
A crafter who attended an AMRP and BAT Shop training, said about the impact of the training on her life: "the workshops were life changing and has empowered me. Without this job my children would have been out of school." Many of the BAT Shop producers interviewed said that they have built homes and are able to pay for their children's schooling with the money they earn. Many remain the sole breadwinners and have no other avenues of income. In South Africa from 1998 to 2006, the program benefitted 6221 crafters, of which 92% were women. Over R 19,779,000 (Approximately 2,69 Million USD) of sales were generated for craft enterprises, of which 53% came from South African markets.
"Because of the training and the increased orders we have been getting, we
have turned my grandfather's house into a workshop where we get together
every day to work together like a family business. There are 12 of us in the
group... At the training I learned so much about business and the production
of other products. I have shared what I learnt with the rest of my family
and in the afternoons with the children who speak English, help us to
translate the course notes which we discuss together. I hope the business
grows and my dream is to use the money that I earn for further education for
- Thokozani Sibisi, KwaZulu Natal 2004